https://southborough.info/issues/downtown-wayfinding-plan/ 2026-10-15T23:35:55-04:00 https://southborough.info/topics/EAI8SMnejZQ/5 2026-06-24T12:00:00Z

The commission reviewed the draft Downtown Southborough Wayfinding Plan prepared by consultant Stantec and Assistant Town Administrator Vanessa Hale. The plan proposes gateway, directional, and pedestrian signage across the downtown corridor. Commission members expressed strong concerns about excessive sign clutter and the suburban character of some proposed modern designs, while emphasizing that key historic landmarks including the Community House, Rural Cemetery, Burnett Mansion, and Town Common must be properly incorporated. Outcome: Discussion only; commission feedback will be shared with town administration.

https://southborough.info/topics/mCf5Dw5Wi6c/5 2026-06-16T12:00:00Z

Whitney Burdge of Stantec presented the draft Downtown Southborough Wayfinding Plan funded through a state Massachusetts Downtown Initiative grant. The plan inventories 45 existing signs, categorizes directional, gateway, and informational sign typologies, and proposes a phased implementation schedule. Board members and the Historical Commission chair suggested adding omitted historic locations such as the Community House and Burnett House, while noting public preference for simpler designs. Outcome: Presentation received; board to review next steps on July 7, 2026